Park Hotel Group embarks on rebranding exercise

The Park Hotel Group hospitality chain is revamping its hotel property along Singapore’s prime shopping district.

It announced on Monday that the Park Hotel Orchard will be rebranded as the Grand Park Orchard after major renovation work. The hotel will be closed from April 1 this year till the second quarter of 2010.

Park Hotel Group said the new five-star property will become the flagship of its hospitality chain, featuring 309 luxurious rooms and suites equipped with state-of-the-art technology.

It will also boast a four-storey retail podium, with 83,000 square feet of retail space that will house international brands.

This will see Grand Park Orchard vying for consumer dollars along with the four new malls that are slated to open along Orchard Road this year.

These malls are ION Orchard, 313@Somerset, Orchard Central and the redeveloped Mandarin Gallery mall.

Park Hotel Group said its rebranding exercise is part of its expansion strategy and will heighten its profile as a premier hospitality chain in the Asia-Pacific region.

Source : Channel NewsAsia – 30 Mar 2009

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