Heron Bay, the deluxe Executive Condominium located at Upper Serangoon View, opened for sale over the weekend and some 90 per cent of the units have been snapped up.
The project by Serangoon EC, a joint venture company between CNH Investment, Evia Real Estate Management, Ho Lee Group and See Hup Seng, received more than four times the number of e-applicants for its 394 units.
Units in the project – which is expected to obtain a temporary occupation permit (TOP) in 2016 – sold for an average selling price of S$725 per square foot.
Mr Leslie Lim, Managing Partner of EVIA Real Estate Management, attributed Heron Bay’s popularity to its product differentiation, saying it added “luxury touches” to mass housing.
The development has roomy five-bedroom units and features such as ensuite private pool-cum-jacuzzis or gardens and fish ponds for ground-floor units and complimentary fibre broadband service for the first year of occupancy.
Source : Today – 31 Oct 2012