Boulevard 88 sees 80% sales for released units in two weeks of private previews

City Developments Limited (CDL) and its joint venture partners, Hong Leong Holdings Limited and Lea Investments Pte Ltd, started exclusive private previews of Boulevard 88 which are by appointments only.

The ultra-high-end Boulevard 88 is the only brand new freehold residential development along Orchard Boulevard in prime district 10. Directly accessible through Orchard Boulevard and Cuscaden Road, the 154-unit development is a short six minutes’ stroll to the famous Orchard Road shopping and entertainment belt, Orchard MRT station (interchange station for the North-South and upcoming Thomson-East Coast Lines) and future Orchard Boulevard Station (on the Thomson-East Coast Line).

Prices start from S$4.4 million for a two-bedroom plus study, S$6 million for a three-bedroom, and S$9.6 million for a four-bedroom. The development offers four exquisite penthouses priced at S$30 million and S$32 million. Unit sizes range from 1,313 square feet (sq ft) for a two-bedroom plus study to 6,049sq ft for the largest penthouse.

To date, 20 units (out of 25 released) have been sold at an average selling price of S$3,550psf. Majority of the units sold were four-bedroom apartments which are more than S$10 million each and the rest comprised two-bedroom plus study and three-bedroom apartments. About 60% of the buyers are Singaporeans while the remaining are Singapore Permanent Residents, and foreigners mainly from Indonesia, China and the USA.

CDL Group General Manager, Mr Chia Ngiang Hong, said, “We are very encouraged by the positive response for Boulevard 88. For an ultra-luxury development, achieving a sales value of over S$160 million in less than two weeks of exclusive private previews is commendable in the current market. New freehold projects like Boulevard 88 are indeed are hard to come by. Being at the nexus of the Tanglin and Orchard Road sub-precincts, the project is poised to benefit from the plans to rejuvenate and transform Orchard Road. Moreover, Boulevard 88 has a stunning design by Moshe Safdie and offers unrivalled views of the surrounding and beyond.”

“Apart from Boulevard 88’s exceptional attributes, buyers are drawn to its attractive pricing. Furthermore, CDL’s recent high-end developments like Gramercy Park, New Futura and South Beach Residences have been very well received and reinforced our reputation for design, quality and execution. We are confident that Boulevard 88 will continue to attract savvy buyers looking for luxury living in the heart of town with good investment potential.”

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