AsiaMalls to roll out new initiatives

As one of the smaller retail management companies in Singapore, AsiaMalls faces a challenge in keeping up with market leaders such as CapitaLand and Fraser.

AsiaMalls manages six malls locally, including Tiong Bahru Plaza, White Sands and Liang Court. To grow traffic at its malls, the retail developer plans to roll out a slew of initiatives. These include introducing a loyalty programme, leveraging mobile technology and social media, as well as new digital services such as E-concierge and E-reservations.

Mr Tan Kee Yong, managing director of AsiaMalls Management, said: “The shoppers are very well-connected and mobile these days. Everyone carries a mobile device. It is important that as a mall owner, we must be able to engage shoppers, not just in the physical space, but in the online space.

β€œIn AsiaMalls, we are reviewing our current social media strategy. We want to enhance our current social media programmes and also implement social media listening programmes. We want to know the likes and dislikes of our shoppers so that we can then tailor our services, or improve our services (for) the shoppers.”

Source : Channel NewsAsia – 3 Dec 2015

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