The Heeren

New concept store ALT to heat up competition along Orchard Road

Orchard Road is about to see more retail competition. A new concept store ALT is aiming to target young female shoppers who love fashion from the current staple of malls on the prime shopping strip. ALT will be spread over three levels at the Heeren shopping mall on Orchard Road. It is hoping to attract shoppers with its slate of Asian brands. Its merchandise mix includes fashion, beauty and lifestyle...

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