Haus@Serangoon Garden: 70% of phase 1 sold at weekend

The bar for landed living has been set a notch higher as City Developments Limited (CDL) and joint venture partner Hong Realty (Private) Limited unveiled its latest development, Haus@Serangoon Garden during the weekend.

The well-loved Serangoon Gardens residential enclave, long known for its quaint and tranquil surroundings, will house 97 terraces which offer homeowners the things that matter most – luxury, space and convenience. At the weekend preview, 28 out of 40 units launched (70%) in Phase 1 were sold.

Prices begin from S$2.4 million for a 1,615 sq ft land intermediate terrace unit, and start from S$2.8 million for a 2,284 sq ft land corner terrace. The profile of buyers comprised mainly professionals – 75% were aged 45 and above, while the rest were in their mid-30s to 40s. About 40% of the buyers already reside in the vicinity presently.

Haus@Serangoon Garden has the honour of being the first ever landed housing estate in Singapore to win the top-tier Building and Construction Authority (BCA) Green Mark Platinum award.

Mr Chia Ngiang Hong, CDL’s Group General Manager, said: “Landed housing space is becoming increasingly scarce; even more so in mature estates such as the popular Serangoon Gardens residential enclave. Buyers recognise that Haus@Serangoon Garden is not only attractive in terms of its location and convenience, but also in the tastefully finished branded interiors and choices for personal preferences that cater to different lifestyles. We are not just building another development, but are looking to raise the bar to redefine the charms and joys of landed living.”

With landed housing space becoming increasingly rare, and even more so in well-established neighbourhoods, Haus@Serangoon Garden is set to attract those who value the centricity and prestige of living in charming Serangoon Gardens.

Terrace housing development gets BCA Green Mark Platinum award

Haus @ Serangoon Garden is the first landed residential estate in Singapore to achieve the BCA Green Mark Platinum award for incorporating green designs and technologies into every house.

The BCA Green Mark scheme was introduced in 2005, currently over 1,000 buildings in Singapore have met the Green Mark standards.

Haus @ Serangoon Garden comprises 96 landed terrace houses located at Serangoon Garden Way. Jointly developed by City Developments Limited (CDL) and Hong Realty (Private) Limited, it is slated for launch around mid-2012.

Haus @ Serangoon Garden is designed with environmental sustainability in mind. The development embraces an extensive use of both passive and active green building approaches to ensure that a comprehensive sustainable design is incorporated from the beginning.

The development uses both passive and active green building approaches to ensure that a comprehensive sustainable design is incorporated from the beginning.

Each house is equipped with state-of-the art green technology for energy and water efficiency.

It is the first landed housing development in Singapore to have a one kilowatt-peak photovoltaic (PV) system.

The solar power generated by the PV system helps to offset the grid electricity consumption by the refrigerator and reduces utility bills.

Rainwater will also be collected for gardening use.

The project also features an innovative air-conditioner heat recovery system, in which waste heat generated by the air-conditioner is used to provide house owners with hot water in the bathrooms.

Approximately four per cent of the total construction cost was invested into the development of the estate’s green innovations, which is expected to result in up to 40 per cent energy savings for each house.

Mr Kwek Leng Joo, Managing Director of CDL said: “Haus @ Serangoon Garden is a landmark residential development for us as we are able to deliver significant measurable and direct cost benefits to individual homebuyers over a long-term period.”

Dr John Keung, CEO of BCA said, “This is a first time we have awarded the Green Mark Platinum rating to a landed housing estate in Singapore. We are indeed encouraged to see developers like CDL and Hong Realty making the effort to bring environmentally sustainable designs to not only high-rise buildings but individual landed homes.”

He added, “This project would serve as a good prototype for green landed housing in future and even for reference by existing homeowners who are looking to retrofit and improve the energy efficiency of their landed homes.”